Endemol USA, Break.com in Programming Partnership

LOS ANGELES, April 9: Endemol USA has inked a first-look
deal to produce original content for Break.com, an online entertainment channel
for men that has a user base of about 16 million.

This marks the first time that Endemol USA has provided
content for an established user-generated website. Break.com streams more than
12 million videos daily to its audience of 15- to 35-year-old men. Its first
Endemol commission is Record Breakers,
set to launch this summer. The show features both original and user-generated
elements. In every episode, a host sets a new record and challenges two
contestants to break that record for a cash prize. At the end of each show,
viewers are encouraged to attempt the challenge themselves and submit the
resulting videos to Break.com.

"We are excited about the partnership with Break.com,
as it now allows us to take some of our edgier formats directly to that
hard-to-reach young male demo, as well as to create new original programming
for their vast audience," said Jon Vlassopulos, the VP of digital media at
Endemol USA. "This deal strengthens our commitment to establishing new
partnerships with alternative distribution platforms and also allows us to work
more closely with top brands and advertisers."

Keith Richman, the CEO of Break.com, added: "This
partnership signals that the Internet has become a robust entertainment
destination where compelling types of content—from the user-generated to
the highest quality professional—coexist. Working with a premiere partner
such as Endemol enables us to combine the best of both worlds to create the
best programming experience for our audience and the most effective advertising
platform for our advertisers."