Endemol USA Acquires Online Animated Brand

LOS ANGELES, February 22: Endemol USA has acquired
JoeCartoon.com, an online animation site known for interactive content like Frog
in a Blender, which was downloaded more
than 90 million times.

JoeCartoon.com, launched in 1998, has a user base of more
than 2.5 million people. Endemol USA plans to help significantly expand
JoeCartoon’s web presence and to develop specific content packages for mobile
operators around the world. The website plans to relaunch in the second and is
already targeting key advertisers to be involved. In addition, Endemol is
developing a television series based on the set of characters that have been
created by JoeCartoon.

“We are thrilled to bring JoeCartoon into the Endemol
Digital family as this is an important acquisition for us as a company to show
our commitment to being at the forefront of the new digital frontier,” said Jon
Vlassopulos, the VP of business development for digital media and strategic
planning at Endemol USA. “I have been a fan of their content since the late
‘90s and we are all excited to help them become the global brand that we feel
they deserve to be.”

“We are very excited about becoming part of Endemol,” said
JoeCartoon CEO Mike Tuinstra. “Since 1998 our core focus has always been to be
a stress relief for cubicle jockeys, and now with Endemol’s expertise in
digital media and their global production network, we believe we can become a
true leader in the space alongside the likes of Heavy.com and others.”