Endemol to Launch New Telenovela

HILVERSUM, May 7: Endemol
International will roll out the new telenovela The Successful Mr. Pells at the L.A. Screenings next week.

The Successful Mr.
Pells is a co-production between
Endemol Argentina and Underground, whose credits include the international hit Lalola. The romantic comedy tells the story of a failed
actor who is secretly hired to live the life of the most famous TV anchor in
the country.

Martin Kweller, the
managing director for Endemol Argentina and creative director for Endemol Latin
America, commented: “Telenovelas are playing a significant role in the growth
of Endemol Argentina’s business. Following the success we’ve had with shows
such as Doble Vida, Doble
Venganza and Don Juan and His
Fair Lady we’re in no doubt that The
Successful Mr. Pells will prove to be a big
audience winner.”

Caroline Torrance, the director
of scripted programming and distribution at Endemol International, added: “The Successful Mr. Pells belongs to a new generation of telenovelas that is
perfectly suited for the international market—both as a scripted format
and as a completed production. It’s highly original, rich with intrigue and
romance and delivers laugh-out-loud comedy.”

Endemol is representing
the completed and format rights to the series.

—By Kristin
Brzoznowski