Endemol Shine Elevates Sales Head Lyle Bettson-Barker

Lyle Bettson-Barker has been promoted to sales director for Australia and New Zealand at Endemol Shine International (ESI) as Kirsten Cargill is exiting the company.

Bettson-Barker previously served as sales director at ESI for New Zealand and affiliate pay television within Australia since September 2015, in addition to providing leave cover across the pan-Asian region during this time. Earlier, he worked for ESI, Endemol Worldwide Distribution and Southern Star, managing the technical acquisitions for all new content across Australia, New Zealand, Asia, the U.S. and Canada since 2007.

Bettson-Barker will continue reporting to Matt Creasey, the executive VP of sales and acquisitions at ESI.

Creasey commented: “Whilst we are sad to see our long-standing colleague Kirsten Cargill leave ESI after over 20 years with the company to pursue new ventures, we are extremely lucky to have Lyle step up into this position. With the mentorship of Kirsten, Lyle has already nurtured great relationships and knowledge across the region, and we look forward to him taking the reigns in early August.”

Bettson-Barker stated: “I’ve been extremely lucky to be part of this ever-changing and continually growing company for a number of years, and the opportunity to further represent ESI across Australia and New Zealand is an offer too good to refuse.

“We already have very strong relationships with all clients across the territory, and with a catalog as immense but also as diverse as ESI’s, it’s incredibly exciting. Despite all the recent changes and challenges within the industry, there’s amazing opportunity to see our wide spectrum of content across all platforms in the territory. It’s an honor to showcase our incredible slate both for ESI and ESG, and also for the producers we represent both locally and internationally.”