Endemol Names New Chief for Asian Operations

HILVERSUM, November 3: As
part of its efforts to ramp up its business in Asia, Endemol has named Arjen van Mierlo as its
new CEO for this region, effective early next year.

Formerly
the head of international operations at Endemol, van Mierlo will oversee the operations across all of Asia, including China,
India, Japan, Korea, Thailand, Malaysia and Singapore. To drive Endemol's
expansion in the region, van Mierlo will work closely with its existing
companies in India and Southeast Asia to further build local output, including
growth in scripted programming and branded entertainment. Furthermore, the
company will begin setting up new production bases across Asia, drawing from
local talent in the region.

Van
Mierlo has been with Endemol since 2000. He will take up the role of CEO of
Asian operations in early 2009, based in Hong Kong, reporting to Marco
Bassetti, the COO of Endemol.

—By
Mansha Daswani