Endemol in Partnership with Manchester City FC

LONDON: Endemol’s recently launched sports business has inked a deal with the Manchester City Football Club to develop a host of multiplatform content for both the British and international markets.

Endemol Sport will closely collaborate with the club to formulate its media strategy as well as a range of content for a variety of platforms. The partnership includes a “Media Hub” at the Manchester City stadium that will be integrated into the club’s marketing and communications teams. Content will include “Match Day” coverage and entertainment, international programming and content blocks, online video, press conferences, sports entertainment programming, the creation and publication of newsletters and magazines, as well as international syndication and localization in priority markets. In addition, Endemol Sport will also work closely with the digital creative agency Poke, which developed an online global platform fans of the club.

“We’re delighted to be working with Endemol Sport at this important time in Manchester City’s development and growth," said the club’s brand and marketing officer, David Pullan. "They bring a creative and innovative approach and their presence in international markets and leadership in digital and social media places them in a strong position to help build the City brand and fan base worldwide.”

Gregg Oldfield, Endemol Sport’s managing director, added: “Manchester City is one of the most exciting clubs in the Premier League today. They have great global ambition and potential and we both share the same vision in building a modern day multimedia experience for City fans worldwide. We are enormously looking forward to working with them.”