Endemol Acquires German Participation TV Outfit

HILVERSUM, September 15: Endemol has purchased a 51-percent
stake in Callactive, a specialist in interactive television formats in Germany
and Switzerland, for an undisclosed sum.

Endemol has options to further increase its stake in the
future. Callactive, based in Munich, will serve as Endemol’s call-TV platform
for German-speaking countries/areas. It will continue to operate under the same
name, headed by its current MD, Stephan Mayerbacher.

The move follows Endemol USA’s recent launch of the
participation TV show Midnight Money Madness on TBS in the U.S.

Job van Wagensveld, the director of digital media at
Endemol, noted, “With the acquisition of 51 percent of Callactive in Germany
and the launch of Midnight Money Madness
in the United States we are adding two important new territories to our
participation TV activities. We are now operating successfully worldwide in
over 25 countries with more to come. We are very pleased with these
developments and expect to grow our leading position in this business further
in the coming years.”