EM.Entertainment in Distribution Agreement with Sparrowhawk

March 29, 2007 World Screen

UNTERFOEHRING/LONDON, March 29: As part of a far-reaching
reciprocal distribution arrangement, EM.Entertainment and Sparrowhawk
Distribution have agreed to pool their distribution capabilities and their
extensive children’s, youth and family catalogues.

A combined distribution team helmed by John Morris, the MD
of Sparrowhawk Distribution, will jointly market the companies’ children’s,
youth and family-oriented content. This covers EM.Entertainment shows like Maya
the Bee, Tabaluga, Heidi and Astrid
Lindgren’s Pippi Longstocking,
and Sparrowhawk’s Moby Dick, Gulliver’s Travels and the
live-action film Alice in Wonderland,
among others.

Morris, whose previous experience encompasses TV, video and
merchandising for BBC Worldwide, HIT Entertainment, RTL-Disney and IMG Media,
will lead the cross-media team with offices in London and Unterfoehring.
Sparrowhawk will be responsible for marketing EM.Entertainment’s programs in
territories such as North America, the U.K. and Japan, while EM.Entertainment
will distribute Sparrowhawk titles in continental Europe, Asia, Africa as well
as in Central America and South America amongst others.

Susanne Schosser, the MD of EM.Entertainment, noted: “For
both Sparrowhawk and EM.Entertainment, this partnership brings positive
synergies in respect of the joint utilization of international
contacts—especially in those territories where there is significant
untapped growth potential. With John Morris on board, our highly capable distribution
team is being lead by one of the industry’s most well-respected TV and
merchandising experts. Our programs are in the best possible hands.”

Morris added: “In EM.Entertainment, we have secured a strong
partner within the children’s and youth entertainment sector. The
EM.Entertainment portfolio is a great fit with Sparrowhawk’s, and by combining
our cross-media distribution teams we can reach more markets and exploit rights
across the range of media from TV through consumer products and into digital
media.”