Echo Bridge Appoints E. European Sales Exec

NEEDHAM/LOS ANGELES: Sonia Mehandjiyska has been appointed to the post of VP of international sales for Eastern Europe at Echo Bridge Entertainment.

Mehandjiyska will head up the company’s television and film sales activities in Poland, Hungary, Romania, Bulgaria, Czech Republic, Slovakia, Albania, Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, Serbia, Slovenia, Kosovo and Turkey. She will first represent the company at the upcoming Cannes International Film Festival, followed by DISCOP.

Prior to Echo Bridge, Mehandjiyska served as director of international sales at MRG, and represented programming from the company’s two distribution subsidiaries, Lightning Entertainment and Mainline Releasing. Previously, she served as director of international sales for Gibraltar International and Alain Siritzky Productions.

Echo Bridge also recently made senior sales executive appointments for Asia Pacific, Europe and international sales with a focus on Latin America and the U.S. Hispanic market. 

“Our strategic goal since the acquisition of Alliance Atlantis International Distribution last year has been to appoint talented executives with considerable expertise in key regional markets to represent our company,” commented Dan March, the executive VP of Echo Bridge Entertainment. “Each of our new executives is keenly aware of the film and television content requirement of clients in their regions.”

He added, “We are very pleased to have Sonia as part our sales team and to introduce our new theatrical lineup to the Eastern European buyers at the Cannes Film Festival.”