E! Networks, Australia’s ninemsn Ink Content Partnership

SYDNEY, July 18: E! Networks has reached a deal to provide
its entertainment news and lifestyle content to the Australian interactive
media company ninemsn, which reaches more than 8 million people in the region.

The partnership marks the first time that E! has licensed
its brand to an online media company. The site, which is scheduled to launch in
the next month, will feature exclusive short-form content from E! and Style,
with clips from E! News, Planet
Gossip, Live from the Red Carpet, Wild On,
Fashion Police, Style
Tips, Style Her Famous, Girls of the Playboy Mansion, and more.

"The E! brand is synonymous with everything
entertainment,” said Christine Fellowes, the managing director in Asia for E!
Networks. “Australian audiences respect E! as the authority on Hollywood, pop
culture and entertainment news. Our commitment to making our content available
on all platforms, everywhere and at any time, is a key priority for E!, and
we’re pleased to be able to bring ninemsn‚s audience the latest celebrity and
style news from Hollywood all under the E! banner."