E! Launching on Belgium’s Telenet

LOS ANGELES: Comcast International Media Group (CIMG) has struck a deal to launch the E! International Network in Belgium on Telenet this September, adding to existing carriage on Belgacom TV.

The channel will be part of Telenet’s Docu & Lifestyle and Pluspakket digital packages. The service is also available to Flemish speakers in Belgium through Belgacom TV and to more than 1 million Dutch subscribers in the Netherlands. The E! International Network is now available in more than 120 countries worldwide.

“We’re thrilled to deliver to Telenet’s audience the dynamic and diverse program offerings available on the E! International Network,” said Brad Wald, the managing director for EMEA at CIMG. “From our signature Live from the Red Carpet coverage to our flagship, long-running series The E! True Hollywood Story to such entertaining reality fare as Girls of the Playboy Mansion, Keeping Up With the Kardashians and Denise Richards: It’s Complicated, all viewers in Belgium will now be able to enjoy E! programming beginning September 1.”

Paul Israel, the VP of media partnerships for Telenet, commented, "We see the E! International Network as an excellent addition to our current offerings, and we’re happy to add the channel to our digital packages. Fans of our movie, music and TV series channels will be excited to see their favorite celebrities on E! beginning September."