DQE Lands New Merchandising Deal for The Jungle Book

HYDERABAD: DQ Entertainment has named Plus Licens as the licensing representative for The Jungle Book for the Nordic and Eastern European regions.

Plus Licens will rep The Jungle Book for merchandising and publishing in Sweden, Norway, Finland, Denmark, Bulgaria, Czech Republic, Hungary, Poland, Russia and several other countries in Eastern Europe. Plus Licens intends to market the merchandise and books for the property to coincide with the TV broadcast.

Tapaas Chakravarti, the chairman and CEO of DQE Group, commented, "As DQE continues to execute its strategy of capitalizing on licensing opportunities of our core global brands, we believe our partnership with Plus Licens will maximize commercial opportunities in these regions. Plus Licens have an impeccable track record stretching back over 30 years coupled with tremendous market reach in the Nordic countries and over 30 East European nations."

Louise Lindquist, the new business director of Plus Licens, added: "To quote the secretary of the Swedish Academy as they awarded Kipling the Nobel Prize in Literature in 1907: ‘In Sweden, as elsewhere, The Jungle Books are much admired and beloved’. This, needless to say, still holds true today—The Jungle Book stories have been read and loved by generations of children in the Nordic countries as well as Central and Eastern Europe and has also been gained popularity in modern adaptations like the successful musical which has run for more than 14 years in Hungary. Plus Licens is proud to work with the new Jungle Book TV series, a modern yet respectful adaptation of a literary classic."