Dori’s uMan Heads to Greece

TEL AVIV: Dori Media Group has sold its interactive cross-platform reality format uMan to Mega TV in Greece.

Mega will extend the format’s length to follow participants for 45 days, 7 days a week and 24 hours a day. Viewers will be able to watch the daily show dedicated to uMan. The format has further been sold into 15 countries in the past year.

Nadav Palti, the president and CEO of Dori Media Group, commented: “While uMan remains predominantly a new-media production that is aired online in most countries, we are delighted to announce that the format will for the first time be broadcast on air. Production has already begun and Mega will even broadcast a daily show to follow contestants.

“uMan continues to be very well received from international buyers. The show is a truly unique format that gives viewers complete control over the lives of its contestants through their mobile phones and the internet. As a unique and innovative format that has been developed by Dori New Media and Cellcom Israel, uMan appeals to a wide range of audiences in different countries and cultures worldwide.”

Adi Cohen, the VP of marketing of Cellcom Israel, added: "We are very pleased with the on-going global interest in uMan. More and more content is being made available on cellular devices and online, reflecting a general trend among younger viewers in particular for flexible means of viewing content. We are delighted to be partnered with Dori Media to bring innovative content such as uMan to forward looking channels such as Mega."