Disney Backs New Intel Chip

LAS VEGAS, January 9: In
her keynote address at the Consumer Electronics Show (CES), Disney's Anne Sweeney gave her support for a new Intel chip that lets viewers interact with
TV programs, which she says has the "potential to make TV viewing more
functional and more fun."

Sweeney, the co-chair of
Disney Media Networks and president of the Disney-ABC Television Group, said
viewers may even be able to access complementary content during the series
finale of the hit TV series Lost next
year through the chip, which is designed to power Internet applications on TVs.

"We know fans of Lost have a huge appetite for insight and information
into the show," Sweeney said. "Using the Intel Widget for the series
finale could be a great way to give our fans an extraordinary viewing
experience for the end of a truly iconic show." She added that there are
legal issues to be sorted out before Disney can introduce such widgets.

—By Kristin
Brzoznowski