Discovery Sets Launch Date for Atlas Series

SILVER SPRING, July 26: On October 1, Discovery Communications
will launch its worldwide initiative Discovery Atlas, a five-year project focusing on the culture,
geography and natural phenomena of a range of countries, kicking off with
China.

October 1 sees the world premiere broadcast on the Discovery
Channel of Discovery Atlas: China Revealed.
New episodes will roll out every Sunday, focusing on Italy (October 8), Brazil
(October 15) and Australia (October 22). Each is narrated by a celebrity,
including James Spader for the China special and Russell Crowe for the episode
on Australia. Discovery Channel will broadcast Atlas in more than 170 countries and territories to over
310 million households. The series will also air on Discovery HD channel in
over 7 million households in the U.S., Japan, Austria, Germany, Canada, the
U.K. and Ireland.

“The goal of Discovery Atlas is to create the most complete visual record of the history,
civilization, geography, industry, technology and people of the world,” said John
S. Hendricks, the founder and chairman of Discovery Communications. “Discovery
Atlas brings incredible depth and scale to
the most fascinating countries, capturing what is at the very heart of
Discovery: creative storytelling and the joy of learning something new. We hope
this project will bring greater understanding and learning about the world as
we offer Discovery Atlas content
through the company’s worldwide media and educational platforms.”