Discovery Services Head to Mobile in India

NEW DELHI: Discovery Networks Asia-Pacific (DNAP) has entered into a partnership with Apalya Technologies to make its bouquet of channels available on the mobile platform in India.

Programs from Discovery Channel, TLC, Animal Planet, Discovery Turbo and Discovery Science launched just yesterday on the new mobile TV service. A mobile TV application is required to view the programs on this platform. This paid content service is offered by Indian networks such as Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo, Tata Indicom, Tata Photon Plus, Virgin VFlash and Reliance Net Connect.

Rahul Johri, the senior VP and general manager for India, DNAP, said, “Discovery continuously endeavours to evolve, and we strive to showcase our unique and compelling content through the most innovative and diverse platforms. This tie-up to broadcast our channels on mobile TV is yet another step forward in the direction of leveraging new technologies to create additional touch points for our current and prospective viewers, who can now enjoy their favourite programs on the go.”

Vamshi Reddy, the founder and CEO of Apalya Technologies, added, “We are pleased to partner with Discovery Networks Asia-Pacific, a leader in non-fiction entertainment in India. This partnership underscores Apalya’s commitment in bringing rich and differentiated TV content to mobile users across India. With its content going live on Apalya, I am sure Discovery Networks will gain unprecedented reach and popularity.”