Discovery, Reader’s Digest to Launch Asian Publication

SINGAPORE, November 7: Discovery Networks Asia and Reader’s
Digest Asia have partnered to launch Discovery Channel Magazine, a bi-monthly publication set to roll out in the
region beginning February 22, 2008.

Discovery Channel Magazine will debut with an initial circulation of 100,000, both on newsstands
and by subscription, primarily in Hong Kong, Singapore, Malaysia and the
Philippines. It will also be available for sale in China, Indonesia, Japan,
Korea, Taiwan, Thailand and Vietnam, with plans to release the magazine in
other Asia-Pacific markets later in 2008.

Like Discovery Channel, the magazine will seek to demystify
science and technology, help readers grasp the wonders of the universe, decode
animal behavior and unravel history.

Jim Plouffe, the editor-in-chief of the English edition of Reader’s
Digest in Asia, will oversee Discovery
Channel Magazine, and the company will be
forming a separate Singapore-based team of writers and designers to work on the
new publication.

Tom Keaveny, the executive VP and managing director for
Discovery Networks Asia, said: “The Discovery Channel Magazine is a natural extension of our successful brand
beyond TV and provides our viewers with the ability to take Discovery Channel
everywhere they go. This partnership taps the synergies and strengths of both
Discovery and Reader’s Digest—both
have a long history of compelling story telling and quality content—and
ultimately, the consumer will benefit from an excellent product. We are now
also able to offer our advertisers a fully-integrated campaign, incorporating
on-air, online, on-ground and print, with a regional platform to reach a broad
base of affluent readers across Asia Pacific.”

Added Rosemarie Wallace, the regional managing director of
Reader’s Digest Asia: “We are extremely excited about the new partnership with
Discovery and the prospect of creating a magazine that will add yet another
quality publication to the stable of 93 magazines Reader’s Digest currently publishes worldwide. Our consumer research
and test results in the region have been extremely encouraging with terrific
response towards the new publication. Together with Discovery, we hope to
continue our philosophy of informing, enriching, entertaining and inspiring
people of all cultures.”

—By Kristin Brzoznowski