Discovery Names Chief Digital Officer

SILVER SPRING: Discovery Communications has appointed former NBCUniversal exec Jean-Briac Perrette to the position of chief digital officer.

Perrette most recently served as the president of digital and affiliate distribution and content distribution strategy for NBCUniversal. In his new position, based in New York, he will oversee a combined team of more than 300 employees, leading the company’s digital strategy, including Discovery’s U.S. websites, interactive technology, digital operations and programming group. He will also be responsible for Discovery Commerce, including licensing and home entertainment, as well as footage and music services.

"JB is one of the top digital strategists in the media industry today and joins Discovery at an important time in our growth and development,” said David Zaslav, the president and CEO of Discovery Communications. “We look forward to JB’s leadership in taking Discovery to the next level of growth as we continue focusing on creating value, deepening engagement with more viewer sampling of our brands, and monetizing our 25-year programming library across an increasing number of digital distribution platforms.”