Discovery Channel to Get New Look Across 100-Plus Countries

LONDON: Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) is to unveil a new on-air look for Discovery Channel in 105 countries beginning August 29.

The change follows the channel’s new brand identity, “Life Unlimited.” The new look will premiere in Poland and Hungary on August 29, Romania and the Balkans on September 1, South Africa, the Middle East and Turkey on September 5 and Russia and Ukraine on September 7. The new image was created by Stephen Royle, the creative director of Discovery Networks CEEMEA. It will feature brighter fast-paced graphics, new on-screen icons and menus that move similarly to an iPod or iPhone.

“I wanted to create an on-air look that was original, bold and above all energetic—something that reflects our evolving brand position,” Royle said. “Discovery Channel has always provided knowledge and satisfied curiosity, but we want to show that it’s also a place to come for fun, entertainment and excitement. I’m really pleased with how we achieved this in the new look with a powerful blend of design signatures: an energetic palette, an icon toolkit, up close and personal use of our talent and block type layouts.”

“The refresh of Discovery Channel across CEEMEA is testament to Discovery’s commitment to provide audiences with programs that resonate with their lifestyles,” added Paul Welling, the senior VP head of channel’s for Discovery Networks CEEMEA. “The new look reflects a fresh, contemporary feel, symbolizing our commitment to deliver unique, entertaining and inspiring programs.”