DISCOP Dubai to Welcome India as Guest Country

India will be honored as the “Guest Country” at this year’s DISCOP Dubai.

The welcome party to be held on the first day of the market will honor the Indian delegation headed to Dubai. More than 50 delegates representing 30-plus entertainment and media companies will represent India at DISCOP Dubai.

DISCOP Dubai’s sidebar conference and knowledge-transfer program will feature a special session called “Discover India: Overview of India’s Freshest Content,” followed by a panel discussion around the opportunities and challenges faced by Indian content producers and distributors when they sell their programs abroad.

DISCOP Dubai is set for February 25 to 27.

Patrick Zuchowicki Jucaud, founder and general director of DISCOP Markets, said: “Bollywood movies and Indian TV series are amongst the top programs watched by young adults in the Middle East. Honoring their success and popularity at DISCOP was a logical path. We are very proud to welcome India’s top entertainment and media players for this next edition of DISCOP Dubai.”