DISCOP Africa Organizers Set Up TV Loves Africa Event

NAIROBI/PARIS: TV Loves Africa, a new event set up by Basic Lead, the organizers of DISCOP Africa, is to take place from October 30 to November 2, 2012, in Johannesburg, South Africa.

Seven events will take place under one roof with 200 international exhibiting companies, 70 expert speakers and 2,000 qualified visitors from all over Africa expected to attend. The event will feature market and conference programs dedicated to content across all African media platforms.

A portion of the program will focus on news and television formats funding, production and distribution throughout Africa. The TV Loves Africa program will consist of DISCOP Africa; African Sports Rights Market, centered on the branding, production, distribution and licensing of sports content; Signature, a market focusing on the merchandising, licensing and leveraging of popular television and other global brands; Top News Africa, dedicated to the production, programming and distribution of video news; Eyeballs, a networking and conference program focusing on ways to better engage audiences in a multi-platform environment; Africa Pitches the World, a pitching and co-production forum showcasing scripted formats in need of funding; and Voice of Africa, dedicated to the production, programming and distribution of radio content.

“For the last five years, we have been observing on a daily basis the phenomenal growth of television in Africa,” said Patrick Jucaud, the general manager of Basic Lead. “Co-locating seven singular, and yet complementary events dedicated to making and monetizing the best possible content in Africa’s multi-platform environment is a timely and cost-effective response for all parties to be involved.”

“We will offer a low-cost, all inclusive visitors badge that will include access to all TV Loves Africa events and social functions,” added Serge-Armand Noukoue, TV Loves Africa’s operational manager. “Visitors’ privileges will also include advanced and onsite meetings-organization services between participants, as the true measure of the success of our event will be the number of deals generated during TV Loves Africa.”