DIRECTV Expands U.S. Open Interactive Coverage

EL SEGUNDO/NEW YORK, August 25: DIRECTV’s U.S. Open
Interactive service returns today for a third year with expanded programming,
offering more than 400 hours of tournament coverage.

The service will include USA Network’s national coverage
during the tournament’s first five days from August 25 to 29, in addition to
three extra days of coverage from CBS from August 30 to September 1.

An additional 160 matches on five extra court channels and
the network channel in HD will be available. The additional channels will
present live match coverage from separate courts with dedicated announcers. On
three of the court channels, DIRECTV is providing its own announcer commentary.

All six channels can be viewed simultaneously on a separate
U.S. Open Mix Channel and can be watched full screen. Interactive features like
match schedules, real-time scoring and results will also be available on the court
channels, the Mix Channel and on USA Network.

“DIRECTV is excited to join USA Network, CBS and USTA in
celebrating the 40th year of the U.S. Open era by enabling DIRECTV U.S. Open
Interactive viewers to more fully experience the raucous atmosphere and
competitive intensity that surrounds this tournament,” said Eric Shanks, the
executive VP of DIRECTV Entertainment. “Along with HD, interactive technology
acts like another layer of electronic Stickum that keeps sports fans in their
seats and their hands wrapped around the remote—using a Western forehand
grip if they’re a tennis fan.”

—By Jackie Stewart