DIC Launches Direct-to-Retail Wal-Mart Program for Mommy & Me

BURBANK, June 7: DIC Entertainment will launch a new
direct-to-retail program at Wal-Mart for the Mommy & Me lifestyle brand,
which will initially include the rollout of a toy line in August that will be
available exclusively at the discount retailer.

Targeted
at moms with children aged 4-years-old and under, the initial toy line will
feature four “Together Time” categories of educational and interactive toys,
including Potty Time, Bath Time, Sleep Time and On The Go Time, which were
developed by DIC in consultation with noted pediatrician Daniel Broughton. The
toys are designed to encourage “together time” and are intended to promote the
Mommy & Me brand philosophy of supporting, encouraging, and inspiring. The
Mommy & Me products will be available in approximately 1,300 Wal-Mart
locations and online at the retailer’s website.

DIC
is also currently developing a more comprehensive program that will feature
maternity products, as well as packaged consumer goods under the Mommy & Me
brand for a 2008/2009 launch. In addition to the toy lines, an all-new Mommy
& Me online community, www.mommyandme.com, is being designed for a
re-launch this month.

Mommy
& Me is an established 25-year-old organization that is dedicated to
teaching interaction between children and parents and serves as a communication
channel that strives to help support, encourage and inspire today’s busy
mothers. More than 4 million parents and children attend the 350,000 plus
classes each week.

“The
main focus of the Mommy & Me products is to foster the concept of ‘together
time’ to make anytime the best time for parent and child,” commented Nancy
Fowler, the head of global sales for DIC. “Wal-Mart continues to be a leader in
offering trusted quality and value-priced products to consumers, and we are
thrilled to work with them to bring this exclusive program to moms across the
U.S.”