DIC in Online Ad Deal with GoFish

BURBANK, June 26: DIC
Entertainment has tapped GoFish as its exclusive online advertising
representative across its network of sites, which include Kewlopolis.com and
KewlCartoons.com.

GoFish will provide
content-appropriate, on-page and broadband ads on DIC’s youth-focused web
destinations. The portfolio includes KewlCartoons.com, Kewlopolis.com,
Trollz.com, Libertyskids.com, Goodlucktrolls.com, Dinosquad.com and Caketv.com.
GoFish will also pursue online video advertising streams for KewlCartoons.com

“Children today spend a
significant amount of time online so it has become essential for us to have a
major online presence with our properties if we want to continue to effectively
build our brands,” said Frederic Soulie, the VP of interactive and new media at
DIC. “We also need to be conscientious of the quality of advertising crossing
our sites, and GoFish has the expertise and track record to help us meet those
objectives. We look forward to building value in our properties as a result of
this relationship.”

“DIC Entertainment is a
pioneer in the youth media market, and we are confident that this new
collaboration will both enhance and expand the quality of ad content currently
available on its sites,” added David Fisch, the VP of GoFish. “Furthermore,
DIC’s array of youth properties and brands presents GoFish with well-known
icons that are attractive to youth focused advertisers.”

The GoFish Network of
sites reaches more than 21 million unduplicated online users in the U.S. and 66
million worldwide.

—By Mansha Daswani