DHX Enters First-Look Deal to Bolster Scripted Prime-Time Slate

HALIFAX/LOS ANGELES/LONDON: DHX Media is stepping up its efforts in the area of scripted prime-time programming, having signed a first-look deal with the indie production outfit New Metric Media.

New Metric Media has a number of scripted series in development, which DHX Media is planning to co-produce (subject to broadcaster greenlight). This includes the half-hour comedies Letterkenny, about residents of a farming town trying to preserve their old-fashioned ways, and Divorce Party, featuring three young, newly single women. Also in development is the murder/mystery drama series McMurray.

Steven DeNure, the president and COO of DHX Media, said: “Mark and Patrick have a tremendous track record and a clear vision for New Metric Media. It’s an ideal opportunity for DHX to potentially extend the scope of our primetime output with a production company that is creatively strong with a dynamic slate of shows.”

Mark Montefiore, partner of New Metric Media, added: “We are thrilled to be working alongside DHX, a forward-thinking, industry leader at an exciting time. This deal allows us to focus on the core vision of our vibrant slate and creative teams while propelling us further into the international marketplace.”