Dew Action Sports Tour Sells Internationally

SUMMIT: Apparent Gravity Media (AGM) has scored deals with Israeli and Norwegian broadcasters for the Dew Action Sports Tour, a multi-sport event that is part of The Alliance of Action Sports (ALLI), which is jointly owned by NBC Sports and MTV Networks.

AGM signed a deal with Israel’s Sport5 Channel, allowing Sport5 to show ALLI’s Dew Tour and Winter Dew Tour event series with more than 30 hours of HD programming per year. The deal is the first of its kind for the Israeli broadcaster.

In Norway, TVNorge’s men’s sports channel MAX has secured a deal to air three seasons of ALLI’s Winter Dew Tour International Highlights television series, resulting in 14 hours of programming and short-form components for both on-air and the web.

Yaron Talpaz, the VP of acquisitions of Sport5, commented: “Sport5 is excited to add the summer and winter Dew Tours to our channel lineup. We are eager to expose and educate our audiences to new and exciting content, and the Dew Tour provides that high-octane programming viewers want.”

Nina Lorgen Flemmen, the head of acquisitions at TVNorge, said: “Our TV channel MAX is the perfect destination for the Winter Dew Tour television series, with the show’s top-notch production values and all-star athletes it is a great addition to the channel’s schedule.”

George Krieger, the president of Apparent Gravity Media, stated: “These two deals extend the Dew Tour footprint to over 60 countries and 20 languages worldwide for the most popular and competitive extreme sports competition series. The deals show how Dew Tour is equally desirable by both dedicated sports channels and youth lifestyle channels focused on men.”