Deion Sanders On Board New Series for Veria

NEW YORK: Veria TV’s new reality series Sports Dads will take a look into the lives of young children who are being groomed from an early age to become professional athletes, with Super Bowl champion Deion Sanders as the host.

Sanders will mentor these aspiring child athletes. Over the course of the series, concerned family and friends will ask Sanders to join them to confront these kids and their "sports dads" who are pushing them to become superstar athletes at an early age, sometimes at the expense of their academic growth. The show will be produced by 1820 Productions.

“This show is about real, down-to-earth kids in the heart of America, who have spent the better part of their childhood training to become mega athletes, facing pressure from their sports-obsessed parents and coaches,” said Hal Rosenberg, Veria’s general manager. “We are thrilled to be working with Deion Sanders for this sidelines glimpse into the child athlete culture that shows just how tough it is to be well-rounded when sports become the central focus in your life. It’s the start of a whole new set of cutting edge, fun programming we plan to launch this year that will inspire people to live life to the fullest.”

“I am very proud to join Veria as the host of Sports Dads, a show that tackles a very real and problematic trend among adults in America desperately trying to relive their dreams and ambitions vicariously through their kids who simply just want to be kids,” added Sanders. “I can only hope that my years of experience, on and off the field, will shed light on the importance of creating a healthy balance between sports, health and family, and somehow relieve these kids of mental scars they may carry throughout their lives. I truly believe in doing what you love and loving what you do, but sports should never come at the price of your health and happiness.”