Cookie Jar Brings Top Properties, New Series to Licensing Show

TORONTO/LOS ANGELES, June 19: At the Licensing Show, Cookie
Jar Entertainment will showcase top-rated children’s properties such as The
Doodlebops, and launch new series like the
multiplatform Magi-Nation, which
is based on a successful trading card game.

Two of Cookie Jar’s successful properties will be featured
at the Licensing Show: The Doodlebops and
Caillou.

Lionsgate recently released the new DVD Get Up and Groove
With the Doodlebops, to coincide with the
third season of The Doodlebops on
Playhouse Disney. Lionsgate will also release another The Doodlebops DVD this fall, and Walt Disney Records is slated to
rollout a CD based on the show. Both will be titled Get on The Bus. iToys has also created a line of Doodlebops
toys that will hit store shelves this fall.
The toy line includes musical instruments, microphones, dance mats and
role-play toys. On the heels of a successful tour comes the second Doodlebops
Live U.S. tour presented by Feld Entertainment. The 75-city tour kicks off at
Madison Square Garden on October 6 and runs through April 2008.

Caillou celebrates
its tenth year on television with a newly revamped website, top-selling DVDs in
Spain, Portugal and Germany, and four of the top five children’s DVDs on the
online PBS retail store, ShopPBS.com. A line of Caillou toddler diapers, created by Associated Hygienic
Products, will also rollout in CVS stores this summer. Caillou continues to earn strong ratings on broadcasters
worldwide such as PBS, Teletoon in Canada, Cartoon Network in the U.K., SuperRTL in Germany, TVE in Spain and more, and is
also a top performer on the PBS Kids Sprout VOD service.

Cookie Jar will debut three new series at the Licensing
Show, led by the 2-D animated series Magi-Nation, which launches this fall on Kids’ WB! on The CW, CBC and Radio-Canada. Based on the popular
trading card game, Magi-Nation
follows the adventures of a teenager named Tony Jones who is mysteriously
transported to the magical world of the Moonlands, and joins two other young
Magi and their Dream Creatures for the adventure of a lifetime. Fans will also
be able to experience the show’s continuing action via the Internet with the
first multiplayer online game, “Magi Dream Creature Arena,” due to premiere
this fall. Two other Cookie Jar properties launching at the Licensing Show
include Hurray For Huckle! (Busytown Mysteries), inspired by the books from the best-selling
children’s author Richard Scarry, and the preschool-targeted Will
& Dewitt. Hurray For Huckle! (Busytown Mysteries) follows the lives of six characters in their fun
vehicles as they try to solve everyday life mysteries. The series will debut on
YLE in Finland, NRK in Norway and RUV in Iceland early in 2008. Will
& Dewitt features an everyday kid named
Will and a talking frog named Dewitt, who acts as his personal “life coach.”
The series makes its debut this fall on Kids’ WB! on The CW and YTV in Canada.