Comcast Rolls Out New Titles on VOD Service

PHILADELPHIA, February 5:
Comcast will launch a line up of new feature films, movie trilogies and TV
series on its signature On Demand service, with the majority available in HD.

A selection of new
television series will premiere on Comcast’s VOD service at least one week
before airing on linear television channels. These include the Showtime series The
Tudors, with the first season
available on February 18 to all Comcast Digital Cable customers, even if they
don’t subscribe to Showtime, in HD. The second season of the series, which
premieres in March, will be available to Showtime subscribers (also in HD).
Series now available via On Demand are HBO’s The Wire and VH1’s Flavor of Love.

Additionally, a variety of
feature films will launch on demand the same day they’re released on DVD,
including Shoot Em Up, Mr.
Woodcock, Invasion, The Brave One, Rendition, No Reservations and Michael
Clayton.

More than 30 Academy
Award-winning movies will roll out on demand this month, including Ray, The Pianist, Traffic, The
Queen, Dances with Wolves, Rain Man, The Departed and Gandhi, as well as titles like Happy Feet and Babe for younger fans. Ray,
The Pianist, Traffic, The Queen and Babe will all be
offered in HD as well.

Two Hollywood blockbuster
trilogies available via On Demand include the Bourne Trilogy and the Rush Hour Trilogy, with both available in HD.

Other series available
include Whitest Kids U’ Know
and Pinks, all in HD, and the
movie Husband for Hire.

The news follows Comcast’s
announcement of Project Infinity, its vision to deliver exponentially more
content choice on TV, including more HD, sports, movies, kids’ programs and
network TV shows, which the company introduced at the Consumer Electronics show
on January 8.

Comcast currently makes
more than 10,000 VOD selections available each month. Comcast customers now are
selecting On Demand more than 100 times per second, with about 275 million
views monthly; and since 2003, the company has seen viewership grow dramatically,
surpassing 6 billion views.

“Television viewing has
changed and consumers have an insatiable appetite for personalized content
delivered directly to their TVs,” said Derek Harrar, the senior VP and general
manager of video services for Comcast. “We’re leading the charge and our
customers love it. With top titles like the Bourne and Rush Hour trilogies, we’re giving our customers more movies, more shows and
more HD than anyone else— all available at the click of their remote
control.”

—By Irene Lew