Comcast Entertainment Group Inks Deal with JTMG

LOS ANGELES: Joy Tashjian Marketing Group (JTMG) has been selected by Comcast Entertainment Group as the licensing agent for certain properties from its portfolio.

JTMG has been tapped to handle brand campaigns for programming on E! Entertainment Television and G4. The TV brands to be represented by JTMG for licensing and merchandising are True Hollywood Story, Keeping Up with the Kardashians, Kourtney and Khloe Take Miami, Chelsea Lately and The Soup from E! Entertainment and Attack of the Show and Human Wrecking Balls from G4. JTMG will focus on all major consumer products categories for the brands, including apparel, travel and leisure, games, electronics, houseware, beauty and fitness, among others.

“Comcast brings manufacturers and retailers a huge opportunity to reach the younger demographic and Comcast provides a diverse portfolio of television properties,” said Joy Tashjian, the president of JTMG. “We look forward to many rewarding and successful consumer products programs with Comcast.”

“Joy’s industry knowledge and licensing expertise add’s tremendous value to broadening Comcast Entertainment Group licensing and merchandise space. We are very excited for our new partnership with JTMG,” added Jason Ropell, the VP of business development and licensing at CEG.