Claxson

September 23, 2009 World Screen
Mariano Varela, Executive VP & General Manager
Ariel Taboada, Head, Programming, Production & Operations
 

What are some of your top properties for MIPCOM?
Cour Stephanie: Stephanie Challenged the Dakar Rally by becoming one of the few woman pilots to race it. Passionate about extreme sports, she studied and worked hard to pursue her dream. Stephanie proves that with passion and determination, dreams can come true, hers did.
 
In the Deep: Come along with the apnea diving world champion Gianluca Genoni, in an exciting journey to the most famous destinations to practice this breath-hold diving sport. This journey will end in Egypt, were he has beaten the world record.
 
Sounds of Freedom: The show will pursue this spirit through adventures, traveling to the inside of the music, in search of the genre’s best exponents, together with music producers, and the advice of a recording studio: Putumayo.
 
Nomad Kenia: Juliet Keene decided to abandon her comfortable life in the city in the search of a life adventure. This is why she returns to that special place that changed her life completely, Kenya.
 
Living the Dream: Living the Dream Polynesia is a story of people who strive to live a dream life in a land of divine beauty. People who have created their reality of a dream life, where pleasure of living is the core.
 

Why will these programs appeal to buyers?

 

Claxson has made a great achievement in producing a wide range of genres that appeal to a wide range of buyers. The company is strongest in achieving the highest quality of production whilst being able to produce around the world, and in any language without limitations, and at the same time maintaining competitive production costs. Therefore Claxson offers a wide range of different programs at a competitive price, and at a quality level that attracts buyers around the world regardless of their origin or culture.
 

What are some of the trends you’re currently seeing in this market?

 

Although this year has been clearly "slower" than previous years, the Latin American production companies have found special interest in seizing the opportunity to find their place amongst the big production companies from Europe and U.S. Being much more cost effective, there has been more interest in giving companies such as Claxson a chance to prove that the level of production can be as high as requested by each client.
 
 

What are your goals and expectations MIPCOM?

Taking into account the previous answer, Claxson aims at attaining even more partnership and coproduction deals, as well as expanding the already successful distribution of its wide catalogue. Also, this will be the first MIPCOM to which we will be attending alongside Artear as the distribution partner of the Lifestyle TV catalogue, so we are positive that we will have a very profitable market.