Classic Media Appoints New Marketing Exec

NEW YORK, February 13:
Classic Media, an Entertainment Rights company, has appointed Nina Henderson as
the marketing director for its seasonal, preschool and family brands in North
America, effective immediately.

In her new role, Henderson
will spearhead brand strategies in North America to support the company in
programming sales, home video, digital, licensing and promotions for Classic
Media’s and Entertainment Rights’ portfolio of seasonal, preschool and family
properties. She will oversee promotion for titles including Casper the
Friendly Ghost, Lassie, Little Golden Books, pat the bunny, Postman Pat and The Original Christmas Classics.

Prior to joining the
company, Henderson spent eight years at Fisher-Price, most recently as the
senior marketing manager of Sesame Street brand promotion. She developed strategic business plans and implemented
campaigns for the property, including the 2007 TOTY Award-winning T.M.X.|
Elmo.

"Nina has an
exceptional track record in developing breakthrough marketing programs,"
said Nicole Blake, the senior VP of marketing. "She will play a key role
in elevating our world-class properties to the next level. We are thrilled to
have her on board."

—By Ned Berke