Classic Indian Film Service Lands on Prime Video

Prime Video in India has expanded its lineup of subscription add-ons with NFDC—Cinemas of India, delivering a slate of classic feature films.

National Film Development Corporation (NFDC) is home to a library of films from the likes of Satyajit Ray, Shyam Benegal, Mira Nair and Kalpana Lajmi. The offering includes Mirch Masala, Ghare Baire, Salaam Bombay!, Gandhi and more for 200 rupees per year.

“NFDC has been the cornerstone of India’s finest cinema, nurturing path-breaking films for decades,” said Gaurav Bhasin, head of marketplace (add-on subscriptions and movie rentals) at Prime Video India. “We’re excited to announce NFDC–Cinemas of India as our newest add-on subscription, featuring an exclusively curated collection of cinematic masterpieces. The collection showcases the rich heritage of Indian cinema across our linguistically diverse entertainment industry. Whether you’re a cinephile or just beginning to explore Indian cinema, NFDC’s catalogue offers an unparalleled window into our country’s most acclaimed and culturally significant films. Through add-on subscriptions like these, we continue our commitment at Prime Video to super-serve customers with more of what they love, all in one place.”

“We are thrilled to collaborate with Prime Video to make NFDC’s rich collection of movies accessible to a wider audience,” added Prakash Magdum, managing director of NFDC. “For decades, NFDC has supported pioneering filmmakers and impactful narratives that showcase India’s cultural diversity. With Prime Video’s massive reach across the country, we are confident that these timeless, thought-provoking, stories will reach and be enjoyed by new audiences, and enable us to take Indian cinema far and wide.”