Cisneros Interactive Names New President

MIAMI: Victor Kong has become the president of Cisneros Interactive, a division of Cisneros that focuses on the company's business in the digital world.

In his new role, Kong will work out of Miami under Adriana Cisneros, the CEO of the Cisneros. Throughout his career, Kong has held such titles as global director of e-commerce for Terra Networks and VP of growth strategy/VP of new media sales and business development at MTV Networks Latin America. He later served as VP and managing director of MySpace Latin America and VP and general manager of CNN Radio at Time Warner.

"In addition to undertaking the leadership of Cisneros Interactive, Victor will retain his responsibilities as Chief Digital Officer, a position he has excelled at during the past two years, boosting the company's digital capabilities, while establishing thought leadership positioning in the digital space and greatly contributing to the Cisneros's digital business development," noted Cisneros.

Kong added: "In just a couple of years we significantly grew our digital advertising business, and both RedMas and Adsmovil have become leading brands in our territories; in addition, our YouTube business has also grown to the tune of 30 million views a month. Besides digital advertising, we made some targeted investments in e-commerce, such as Cuponidad, a daily deals business, and Mobly, the leading furniture etailer in Brazil. I am proud to have led this development for Cisneros, and I'm looking forward to working with Adriana in expanding our overall interactive business. These businesses and the entrepreneurs we have partnered with are a great fit with Cisneros's strategic focus."