Cingular Mobile Content Deal for SNL

NEW YORK/ATLANTA, December 19: In a deal with NBC Universal
and Broadway Video Entertainment, Cingular Wireless is making content from the
long-running sketch show Saturday Night Live available to its subscribers.

The launch of Saturday Night
Live (SNL) Mobile on Cingular handsets marks the first time that the show’s
content has been made available on the mobile phone.

Cingular Video subscribers will
have exclusive access to an evolving library of more than 100 video shorts,
ranging in duration of 2-3 minutes each, from current and classic episodes, as
well as some original shorts produced solely for Cingular Video. Shorts from
the current season will appear on Cingular Video the day after the Saturday
night premiere. Cingular customers can also purchase and download SNL-themed
ringtones and graphics.

To access Cingular Video,
consumers need to purchase a 3G phone and sign up for the $19.99 MEdia Net
Unlimited package.