Cinamour Preps Nascar-Themed Reality Show

LOS ANGELES/BOCA RATON, September 1: Cinamour Entertainment
has entered into a joint venture with the Florida-based outfit Reality Racing for
the new series Reality Racing—The Rookie Challenge, featuring amateur stock car racers.

Cinamour Entertainment will handle the worldwide
distribution of the 13×1-hour show, which, according to Cinamour’s CEO, Glen
Hartford, “fills a void in the world of reality programming… It is NASCAR
meets American Idol."

The winner of Reality Racing—The Rookie Challenge will be awarded the opportunity to drive in a NASCAR
sanctioned race, and will take home a championship ring, cash and other prizes.

In the coming months Reality Racing will begin touring the
country in a national contestant search. The 15 most qualified male and female
finalists will face weekly challenges and races, to be judged by a panel
consisting of racing legends.

"Given the popularity of NASCAR racing, and the fact
that 75 million Americans consider themselves to be racing fans, it was a
natural fit to develop programming to cater to this huge audience," said
Lee Schaefer, the president of Reality Racing. "Viewers will get to follow
our contestants and watch them as they progress from amateur drivers to, for
one lucky person, a professional stock car racer in a NASCAR-sanctioned
event."

Reality Racing was founded by a team of racing and
television promotion veterans in 2004 to create an internationally syndicated
racing television series.