CIMG Sells E! Reality Programs

CANNES: Girls of the Playboy Mansion, Denise Richards: It’s Complicated and Snoop Dogg’s Father Hood are among the titles Comcast International Media Group (CIMG) has landed a new raft of deals for.

More than 450 hours of CIMG’s reality programming have been sold internationally since October 2008. This includes Girls of the Playboy Mansion getting picked up by the U.K.’s Living Channel, RTL in the Netherlands, SBS in Denmark, JIM TV in Belgium, ETC in the Philippines, MTV Networks in Poland and ZRT in Hungary.

Pam: Girl on the Loose, centered on the well-know blonde Baywatch alum, has been picked up by Virgin 17 in France, MTV in Germany, JIM TV in Belgium, Viva Swiss in Switzerland, Puls4 in Austria, Musique Plus in Canada and Nova TV in Czech Republic.

Also celebrity centered, Snoop Dogg’s Father Hood has been acquired by TV400 in Sweden, TV2 Zebra in Denmark, Yan TV in Vietnam, 8TV in Malaysia and Play TV in Poland. Denise Richards: It’s Complicated landed deals in France with Virgin 17, as well as Czech Republic’s Nova TV.

Victoria Silvstedt: My Perfect Life, revolving around the renowned supermodel, is slated to debut in France on NRJ 12 and Canal Jimmy, as well as on Sweden’s TV400. The series will premiere on E! in the U.S. next month.

“E!’s reality-docuseries continue to resonate with audiences across the board in all global territories,” said CIMG’s senior VP, Duccio Donati. “We feel this incredible success is due to the unique and engaging personalities of the series’ main characters, from Holly, Bridget and Kendra of Girls of the Playboy Mansion to the eccentric Snoop Dogg to the megastar persona of Pamela Anderson.”