Chorion Signs On for New Beatrix Potter Projects

LONDON: Frederick Warne & Co., the owner and guardian of the Beatrix Potter property, and Chorion will work together to create new animation based on classic characters such as Peter Rabbit, Jemima Puddle-duck, Benjamin Bunny and Mr. Jeremy Fisher.

Together with Chorion, Frederick Warne will continue to develop the licensing and merchandise program for Beatrix Potter’s characters. Frederick Warne will retain all publishing rights to the Beatrix Potter works. Frederick Warne is part of Penguin, the consumer book division of Pearson.

Peter Field, the CEO of Penguin Books UK, said: “We are very pleased to be working with Chorion in a new global strategic relationship to further develop Beatrix Potter’s legacy through this new animation project. Chorion knows our property so well and understands how to work with such a unique and iconic literary work. We are very excited about the possibilities for the future and are looking forward to developing this new opportunity.”

Waheed Alli, the chairman of Chorion, commented: “We are looking forward to making a new TV series of Beatrix Potter’s characters. Our aim will be to introduce Beatrix Potter to a new generation of children and make her characters as loved today as they have been in the past.”

Stephanie Barton, the managing director of Frederick Warne, added: “The classic little white books are hugely popular and we will continue to publish and develop this range, through which one of the most iconic characters in children’s literature was created. As Beatrix Potter’s original publisher and guardian of Peter Rabbit and his friends, Frederick Warne, working with Chorion, will ensure that these timeless characters remain relevant and treasured by children in the future”.