Chorion Expands Bandai Alliance for Noddy

LONDON, December 9:
Chorion has tapped Bandai as the toy distributor for Noddy in the U.K.,
following a recent tie-up for toys based on the classic brand in Spain.

Bandai will begin
distributing Noddy toys from master toy licensee NSR in Spain from January 1.
That agreement, together with the U.K. deal, add to a list of more than 200
Noddy licensees around the world, as the brand heads into its 60th anniversary
year in 2009. A range of activities is planned in the run-up to the new
52-episode series Noddy in Toyland,
including new toys and a live show.

—By Mansha Daswani