Chorion Bolsters Global Executive Team

NEW YORK/LONDON: Chorion has added to its executive team, further strengthening its global brand and licensing capabilities with the appointment of two senior executives.

Tamra Knepfer has been named as executive VP of brand management and marketing and Steve Cipolla as executive VP of global licensing and sales.

Knepfer is responsible for overseeing brand strategy, marketing and creative for Chorion’s brands worldwide. Most recently, Knepfer was senior VP global licensing and business development for Rodale, working on publishing brands such as Men’s Health and Prevention. Cipolla will oversee Chorion’s global licensing and retail teams and develop new opportunities for the company’s growing portfolio of brands. Most recently, he served as VP and general manager of ESPN Consumer Products, where he built the licensed and direct marketing departments within ESPN and launched global merchandising initiatives for ESPN and X Games franchises.

Waheed Alli, the chairman of Chorion, said: “The appointments of Steve and Tamra have strengthened our management team as we look towards expansion in the coming year. They both have impressive track records in international brand management and I have every confidence that they will be a great asset to Chorion as we continue to build our global franchises.”