chellomedia Names New Shopping Channel

AMSTERDAM, August 15: chellomedia and Tel Sell have
announced that their joint venture Dutch shopping channel will begin operating
under the name LiveShop in October, with a preview currently available on its
website.

LiveShop will be available in more than 4 million Dutch
analogue and digital cable households, and will replace the existing Tel Sell
channel. It will initially air five hours live per day and will eventually grow
to 14 hours live per day over time, seven days a week. It aims to eventually
deliver up to 5,000 hours of Dutch-language programming per year from Tel
Sell’s TV studios in Almere.

LiveShop is currently looking for 60 new employees to
supplement all departments of the organization, including General Management,
Finance, Purchasing, Broadcast/Studio, Marketing, IT, Logistics and Call
Center. Recruitment is taking place via the website (www.liveshop.nl).