Channel 4 Appoints Baker Head of Commercial Affairs

LONDON, May 17: Channel 4 has appointed Martin Baker,
previously with IMG Media, as the head of commercial affairs, reporting
directly to Anne Bulford, the group finance director.

In his new role, effective this summer, Baker will lead the
existing commercial affairs team. He will be responsible for managing the legal
and business affairs for every aspect of program-making across all of Channel
4’s distribution platforms including linear TV, digital TV, video-on-demand and
mobile.

Baker joins Channel 4 from IMG Media where he is currently
the SVP of production and business development and is responsible for the
company’s U.K.-based entertainment and factual production activities, including
Tiger Aspect and Darlow Smithson. Prior to that, he worked as commercial
director for both TWI and Carlton Television as well as controller of legal and
business affairs at Central Productions.