Celestial Movies Asia to Remain on now TV

HONG KONG: Celestial Pictures has renewed the exclusive carriage of Celestial Movies Asia with now TV.

The channel features blockbuster movies from across Asia. With the carriage renewal, CMA will add more first-run exclusive titles from Hong Kong to its slate. Confirmed titles include City Under Siege.

Also, a selection of CMA’s movie titles will be made available on the now Select VOD service starting the first quarter of 2011.

Ross Pollack, the CEO of Celestial Pictures, said, “We are excited to continue our partnership with now TV for Celestial Movies Asia, but this renewal goes beyond extending our channel’s carriage. This agreement exemplifies our commitment to work very closely with our platform partners to offer not only great content but to do so in the form and through distribution channels most relevant to their viewers. From the increase in first-run Hong Kong blockbusters on the channel to the availability of our movies through now Select video-on-demand service, we are working with now TV to ensure that we provide the most comprehensive Asian movie channel in the market.”

anice Lee, PCCW’s executive VP of TV and new media, added, “The increased attractiveness of the offerings under our exclusive agreement with Celestial Pictures will further strengthen now TV’s appeal to movie lovers in Hong Kong and make our local blockbuster movie proposition undisputedly the strongest in town. Our customers can now enjoy an even wider selection of quality Hong Kong productions sooner and from the comfort of their armchair around the clock. They can also decide when to watch them through our user-friendly now Select video-on-demand service.”