CBS Launches Mobile Division

NEW YORK, February 7: CBS Corporation has formed a new
division, CBS Mobile, within its CBS Interactive business.

The operation is dedicated to building the company's mobile
operation across its various properties, including CBS Entertainment, CBS
Sports and CBS News. Cyriac Roeding, who has served as VP of CBS's wireless
efforts since 2005, has been named executive VP of the newly formed division.
He reports to Quincy Smith, the president of CBS Interactive.

"The creation of CBS Mobile within CBS Interactive
further positions us to occupy the audience and advertiser interfaces of the
future," said Smith. "Mobile is a huge opportunity for CBS and we are
delighted to announce the world class team and partners Cyriac is assembling.”

Roeding has already promoted Jeff Sellinger from director of
CBS Wireless to VP of CBS Mobile. He will continue to report to Roeding,
overseeing the operational activities of CBS's various mobile initiatives.