CBS Corporation to Acquire SignStorey

NEW YORK, September 6: CBS Corporation has reached an
agreement to acquire SignStorey, which distributes video programming and
advertising content to retail stores, for $71.5 million in cash.

Upon completion of the transaction, slated for the fourth
quarter of this year, SignStorey will be renamed CBS Outernet.

The company has digital video displays in more than 1,400
grocery stores in major markets across the U.S., offering advertisers the
opportunity to reach consumers with targeted content that can be customized by
region and by daypart. SignStorey has long-term exclusive contracts with
SuperValu (Acme, Albertsons, Jewel and Shaw's), Pathmark, ShopRite and Price
Chopper, among others, and is currently installed in six of the top 10 markets
in the U.S., with traffic of more than 72 million consumers every month.

"CBS Outernet will offer our advertisers a tremendous,
broad new platform to reach consumers out of their homes," said Leslie
Moonves, the president and CEO of CBS Corporation. "This acquisition is
highly complementary with many of CBS's content and advertising sales
relationships. As we've seen with CBS's outdoor business, the burgeoning use of
digital advertising allows great flexibility in tailoring messaging to
consumers, and can be efficiently controlled from a centralized location. At
the same time, retail outlets will now have access to CBS's wide array of
national and local entertainment, news and sports content from across the
company."

CBS has a pre-existing relationship with SignStorey since
2006 as part of the CBS Television Network's promotion strategy.
"Out-of-home digital media has become a crucial means by which we and
advertisers can gain invaluable impressions in this crowded media
landscape," said George Schweitzer, the president of the CBS Marketing
Group. "We began working with Virginia [Cargill, the president and CEO of
SignStorey] and her terrific management team to promote CBS's fall lineup last
summer as part of what we called our 'Outernet' strategy, which uses exclusive partnerships
to expose CBS programming to consumers outside their homes. We've achieved so
much together already and now look forward to all that is to come as the new
CBS Outernet becomes part of the CBS family."