CBS Announces New Online Content Initiative

NEW YORK, April 12: CBS Corporation today unveiled the CBS
Interactive Audience Network, making selected programming available online, for
free, on a host of third-party platforms, among them AOL, Microsoft, Joost,
Comcast, Sling Media, Veoh, CNET Networks, Bebo, Brightcove and Netvibes.

All content will be advertiser supported and free to the
consumer. CBS will begin selling the CBS Interactive Audience Network in the
coming weeks. Revenue will be shared between CBS and its partners. All content
will be available in the U.S. with select clips and full-length sports
programming also distributed worldwide. A rotating list of entertainment, news
and sports content will be provided through the CBS Interactive Audience
Network, including CSI: Crime Scene Investigation, Late Show With David Letterman, Survivor, Showtime
Championship Boxing, CSTV Game Of
The Week, CBS Evening News With
Katie Couric, and classic programming from
the CBS Television Distribution library.

"Today marks an important step in our strategy to
distribute content broadly across the online interactive landscape on an open,
non-exclusive basis," said Leslie Moonves, the president and CEO of CBS
Corporation. "Each of these partners offers value to our audience and our
advertisers, who can now come to CBS not only for the most watched network on
television, but for the most widely distributed professional content
online."

Quincy Smith, the president of CBS Interactive, added:
"CBS's ability to partner with leading next-generation interactive
platforms is the best way for CBS to evolve from a content company to an
audience company. It's really all about the user and in building the CBS
Interactive Audience Network, we are bringing our content to each unique
platform of their choice. In remaining open to all online distributors and
community builders—big and small—we can learn more about our
existing audience, be exposed to new ones, and flexibly cater to their changing
consumption habits."

The CBS Interactive Audience Network will be available
through AOL’s Video service and MSN Video. Via Joost, viewers will be able to
watch CBS shows through a customizable platform with advanced television
viewing features such as links that lead to more information, instant
messaging, message boards and news tickers. Sling Media will distribute free,
ad supported, full length as well as clip-based video content from CBS via its
forthcoming video destination and its enhanced SlingPlayer software, which will
be launched for both Slingbox and non-Slingbox customers this summer. In
addition, Sling Media plans to integrate the same CBS content into additional
platforms including its forthcoming SlingCatcher. Further, CBS content will be
made available to viewers on the Veoh Network through branded, customized
channels on Veoh.com and the Veoh Player application.

CNET Networks’ TV.com will create an interactive environment
for the hit television franchise CSI.
CBS content will also appear on Comcast's entertainment sites, including
Comcast.net, the company's video-rich portal and Fancast, a new national
entertainment site. Brightcove will feature ad-supported CBS video channels on
Brightcove.com, featuring interactive elements such as video sharing and
editing tools. And four CBS “Universes” will debut on the new Netvibes Universe
Network, allowing users to customize and share content.