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MTV Launches New Reality Drama

January 5, 2007

NEW YORK, January 5: MTV will premiere Maui Fever, its latest addition to the reality drama genre, on January 17 at 10:30 p.m. ET/PT. The show centers on a close-knit group of friends in Kaanapali, Maui, with no rules and …

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Ramsay Set for New FOX Reality Show

January 4, 2007

SANTA MONICA, January 4: Gordon Ramsay, the hot-tempered star chef from FOX’s Hell’s Kitchen, will be featured in another reality series for the network, Kitchen Nightmares, from Granada America. In the show, Ramsay hits the road in an attempt to …

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The N Mobile Launches on Sprint

January 4, 2007

NEW YORK, January 4: The N has launched its mobile service on the Sprint Vision and Power Vision networks, marking the teen network’s first presence on a wireless platform. “Teens are increasingly on the go and some of the heaviest …

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Nick Jr. Gears Up for Blue’s Clues Spin-off Launch

January 4, 2007

NEW YORK, January 4: Blue’s Room, the live-action spin-off of Nick Jr.’s long-running series Blue’s Clues, is slated for a multiplatform launch on January 24, offering its preschool viewers an “interactive play date.” The 10-episode half-hour Blue’s Room takes preschoolers …

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WGBH Stock Sales Launches Streaming Video on New Website

January 4, 2007

BOSTON, January 4: WGBH Stock Sales has revamped its website to include more interactive features such as streaming video and downloadable clips from award-winning prime-time public TV series such as Nova, Frontline, American Experience and Antiques Roadshow. The extensive archive …

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Paramount Pictures Launches Mobile Content Portal

January 4, 2007

HOLLYWOOD, January 4: Paramount Pictures has launched a portal to deliver content to mobile devices and promote new theatrical and home entertainment releases from the Viacom-owned studio. Visitors to sites can browse and purchase movie-related content from their mobile phones, …

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International Division for Educational Adventures

January 4, 2007

CHARLOTTE, January 4: The North Carolina-based edutainment company Educational Adventures, producer of the Danger Rangers franchise, has launched an international arm that will be overseen by Luca Bentivoglio as president and CEO. Educational Adventures International (EAI) is headquartered in the …

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CBS to Charge $2.6 Million for Super Bowl Spot

January 4, 2007

NEW YORK, January 4: According to CNN, CBS is asking for $2.6 million per 30-second spot during the Super Bowl on February 4, up from last year’s record-breaking $2.5 million per spot on ABC. John Bogusz, the executive VP for …

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Brainytoys Secures License for PorchLight’s Jay Jay

January 4, 2007

LOS ANGELES, January 4: Brainytoys Limited, an Australian-based toy and game development company, will roll out a range of merchandise based on PorchLight Entertainment’s successful preschool production Jay Jay the Jet Plane. The licensing agreement allows Brainytoys to produce and …

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Intel, CinemaNow Partner for Burn-to-DVD Software

January 4, 2007

SANTA CLARA/MARINA DEL REY, January 4: Via an alliance between Intel Corporation and CinemaNow, users of Intel technology-based media PCs, such as those with Intel Viiv technology, can legally download and record major motion picture movie content to DVD discs …