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HSM Scores Theatrical Spinoff

February 8, 2007

BURBANK, February 8: The Disney Channel mega hit High School Musical will get a big-screen treatment in 2008 with Haunted High School Musical, it was announced today by the Walt Disney Motion Pictures Group. High School Musical has reached more …

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Cookie Jar Names Development, Sales SVP

February 8, 2007

LOS ANGELES, February 8: Cookie Jar Entertainment has appointed Ann Austen as the senior VP of development and television/video sales. In her new position, Austen will be responsible for developing Cookie Jar’s original properties and for television/video sales within the …

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ESPN Mobile Gets Second Life with Verizon

February 8, 2007

BRISTOL, February 8: ESPN is relaunching its shuttered mobile service in deals announced today with Verizon Wireless and MediaFLO. The sports broadcaster shut down its mobile virtual network operator (MVNO) last year after failing to attract enough subscribers. In the …

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Pokémon USA Names Retail Development, Promotions Director

February 8, 2007

NEW YORK, February 8: Pokémon USA has appointed former 4Kids Entertainment executive Caryl Liebmann as its director of retail development and promotions. Liebmann’s responsibilities include developing and implementing retail promotions such as feature shops, gift with purchase programs, coupon redemptions, …

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CBS Opens Mobile Store

February 8, 2007

LOS ANGELES, February 8: Just a day since announcing the launch of its new CBS Mobile division, CBS has launched three websites for mobile users: a CBS Mobile Store and two new advertising-supported WAP sites for sports and news. The …

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Australian Broadcasters Announce AFL Agreement

February 8, 2007

MELBOURNE, February 8: Seven Network, Network Ten and FOXTEL today announced the rights-sharing agreement to carry matches from the Australian Football League on free- and pay-TV from 2007 to 2011. In January 2006, Seven and TEN accepted the AFL's terms …

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Canada’s CTV Takes New Mark Burnett Reality Series

February 8, 2007

TORONTO, February 8: In its second straight deal with Mark Burnett Productions, CTV has acquired the Canadian broadcast rights to the new reality series Pirate Master: The Adventure Begins, for premiere this summer. CTV’s deal with Mark Burnett Productions comes …

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MySpace Launches Mobile Partnership with Vodafone

February 7, 2007

LONDON/NEWBURY, February 7: Fox Interactive Media’s lifestyle portal MySpace.com has partnered with Vodafone for the launch of MySpace Mobile, which will initially be offered to millions of Vodafone customers in the U.K. Vodafone customers in the U.K. will now be …