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Branded Content Development Forum Set for NYC

April 1, 2008

NEW YORK, April 1: The New York Television Festival (NYTVF) and Advertising Week V have joined forces to launch Nexus NYC, a new forum dedicated to the creation of original branded video-content initiatives, to be held in New York City …

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Lionsgate, LeapFrog Ink Deal for Direct-to-DVD Films

April 1, 2008

SANTA MONICA/VANCOUVER, April 1: Lionsgate has reached a multi-year agreement with LeapFrog Enterprises, a developer of technology-based learning products, and rights holder and producer Chris D’Angelo, to develop, produce and distribute multiple educational direct-to-DVD feature films. The multi-year deal provides …

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SOAPnet Bulks Up Programming

April 1, 2008

BURBANK, April 1: SOAPnet has added a new six-week original series to its programming slate, and has acquired five additional titles from Disney-ABC Domestic Television for SNM, its Sunday night movie franchise. The original series Relative Madness will premiere May …

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BabyTV Launches on SKY PerfecTV! in Japan

April 1, 2008

LONDON, April 1: BabyTV has acquired the Global Learning Channel, an English-language station airing on satellite platform SKY PerfecTV! in Japan, and has launched the 24-hour toddler-targeted network in its place. BabyTV, a commercial-free channel aimed at children under the …

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Cathy Malatesta, Bryan Taw Launch New Venture

April 1, 2008

LOS ANGELES, April 1: Lawless Entertainment is a new venture set up by Catherine Malatesta and Bryan Taw that will be at MIPTV next week offering up content from My Media Entertainment, founded by Spelling Television veterans Kenneth Miller and …

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Nielsen Reports Rise in Product Placement on Network TV

April 1, 2008

NEW YORK, April 1: According to The Nielsen Company, the number of product placement occurrences in prime-time U.S. network TV rose 13 percent in 2007, with a total of 25,950 instances in the top ten programs for product placement, versus …

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Dutch FilmWorks Gears up for Global Expansion

April 1, 2008

SCHELLUINEN, April 1: Dutch FilmWorks, a multimedia distribution company based in the Benelux, has formed a new global division, House of Knowledge International, which will launch at MIPTV. At MIPTV, House of Knowledge International will be offering buyers a slate …

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WorldScreenings.com Delivers Almost 32,000 Streams

April 1, 2008

NEW YORK, April 1: WorldScreenings.com, the leading video portal for the entertainment industry, has delivered 31,809 streams since its September 2007 launch, with 15,351 player loads and more than 10,000 unique visitors. Operated by WSN INC., the preeminent publishing group …

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Verizon Wireless in Bollywood Deal

April 1, 2008

BASKING RIDGE/NEW YORK, April 1: Verizon Wireless has inked a deal with Saavn, a digital distributor of South Asian content, to launch a Bollywood channel on the V CAST Video mobile service. Available exclusively to V CAST Video customers, the …