Cash Cab Scores Renewals & Pickups

LONDON: ALL3MEDIA International has firmed up new deals for the hit quiz show Cash Cab in India, Italy, Canada, the U.S., Sweden, Denmark and Greece.

In Italy, 45 episodes are being produced by Stile Libero for SKY Uno Italia, while in Canada, Zone3 is producing 20 episodes for broadcast on TQS. Meanwhile, STRIX has optioned the show in Sweden and Denmark.

The show has also landed a number of renewals from broadcasters, including Bindass in India, which scooped up a second season. Cash Cab will also return to Mega Channel in Greece produced by Studio ATA. Discovery USA also recently signed on to have Lion Television USA produce a fourth season.

Cash Cab watches as unsuspecting people hop into a taxi and join a quiz show. They have the duration of their journey to answer questions and win cash, but too many incorrect responses will get them dropped off immediately, wherever they are.

ALL3MEDIA International’s executive VP of international formats, Stephanie Hartog, commented: “Cash Cab continues to cut through cultural and language barriers as it’s simple, universal appeal; it’s warm, fun and has lots of personality. It’s also got the added attraction of being economic to produce and is easily adapted to suit local nuances.”